Product Review: IT Cosmetics® Bye Bye Under Eye® Concealer

If you've been reading my blog or following me on social media, you're probably aware of my quest for a holy grail foundation (here and here). In addition to a foundation, I would also love to find a concealer. It doesn't have to be perfect, but if it could at least fill some of these "wants", that would be great:
  • conceals without looking caked-on
  • matches my skin color
  • blends easily
  • doesn't settle into lines
  • doesn't separate or look greasy after a couple of hours

I've tried many concealers, and most of those are popular, well-loved products - yet they still don't work well for me. I don't know why. I've tried using them with and without different types of primers and foundations, setting powders, setting sprays, and they still don't look good. Luckily, I don't need a concealer on a daily basis, but everyone needs a concealer sometime, so I need a good one in my arsenal.

It Cosmetics® Bye Bye Under Eye® Concealer

(This post contains some affiliate links which were added to make it easier for you to find the items. If you click on the links and make a purchase, it doesn't cost more, but I will receive a small commission. You are free to use the links or not. If you do, I thank you!)

I had read really good things about IT Cosmetics Bye Bye Under Eye Concealer, so I decided to give it a try. As usual, I struggled with deciding on a shade, because I didn't want to go to Ulta to test them (our Ulta staff is terrible). I ended up going with the Neutral Medium shade, which apparently is now called Medium.

According to the IT Cosmetics website, the key benefits to this product are (and I'm taking this directly from the website):
  • highly pigmented, covers absolutely everything and anything
  • won't crease and crack into lines
  • diffuses the appearance of lines and wrinkles
  • treats skin with anti-aging powerhouse ingredients

So if it does what it claims, then it's just what I'm looking for in a concealer. Naturally, I'm skeptical. I've been down this road too many times.

The ingredients:

It Cosmetics® Bye Bye Under Eye® Concealer ingredients

First, let's talk about the consistency of the product. It's very thick. I have to put a tiny dot on the back of my hand and allow it to warm up and "soften" before I can try to apply it. That's not necessarily a bad thing, it's just worth a mention.

Application. I think there is definitely a learning curve to application. The IT Cosmetics website video recommends using an airbrush concealer brush or clean fingertips for full coverage, then you can use the brush to buff the concealer into your skin. If I use my airbrush concealer brush and buff it on, it completely disappears and it doesn't look like I've put anything on my skin. If I use my finger to apply, it's too heavy and I can never get it blended. If I use a damp beauty blender sponge, I can usually get it to apply smoothly, but I have to use a lot more product than they say you do.

Coverage? As I mentioned, I don't need a lot of concealer, but I do have some faint circles under my eyes (mostly from allergies) that I would conceal if I could find concealer that wouldn't make the area look crepe-y and of course, wouldn't settle into fine lines. I absolutely cannot get this concealer to work on my under eye area, no matter how I try to apply. It does not cover any discoloration. Any reddened areas I've tried to conceal weren't covered at all using an airbrush concealer brush, and only slightly covered using my fingertip or a dampened beauty blender. And even dusted with a finishing powder, it will cause my mascara to smudge. I'm at a loss. I don't know how some people get this to work as a full-coverage concealer. In no way do I find it to be highly pigmented, and it does not cover "everything and anything" for me.

In the photo below, I have a burn mark on my hand. It's healed, but you can see a slight hyperpigmentation at the burn site. I have placed a small dot of the IT Cosmetics Bye Bye Under Eye Concealer at one end of the mark. It's slightly darker and more peachy than my natural skin color - which isn't a surprise.

It Cosmetics® Bye Bye Under Eye® Concealer swatch in Neutral Medium (now called Medium)

In the photo below, I have smoothed out the concealer using just my fingertip, which is the way I've found to get the fullest coverage, but not the best blending. As you can see, even with the amount of concealer I used, and only dotting it over the darkest area on my hand (and disregarding that it's not a colormatch), it still didn't completely cover the hyperpigmentation.

It Cosmetics® Bye Bye Under Eye® Concealer swatch in Neutral Medium (now called Medium).

I also find that it never seems to set. It stays very "sticky". Even thinned out by applying with a dampened beauty blender, it's slightly tacky. Topping with a finishing powder does help, but only for a limited amount of time (about 2 hours). I should note - this is an issue that I have with just about every concealer that I've tried, so this is nothing new for me. I had just hoped that this concealer would be different.

After about 4 hours, depending upon where I have applied this concealer, it can look a mess! The other day, I used it on my chin (applied with a dampened beauty blender):

- dusted it with Make Up For Ever HD Microfinish Powder
- then spritzed my face with Urban Decay All Nighter Makeup Setting Spray
I thought I'd be good for the entire day. Um, no. A few hours later, I happened to look in the mirror to check my lipstick and I was horrified to see my chin was a separated mess! And this was all applied over:

- Paula's Choice Resist Super-Light Wrinkle Defense SPF 30
- topped with Laura Mercier Foundation Primer
- and then It Cosmetics Your Skin But Better CC Cream
All of which I wear without any problem of separating. An area on my cheek seemed to have fared a little better.

I also noted that there was an area where a good bit of the concealer had settled into some lines, despite being topped with finishing powder and setting spray. So as you can see, this concealer has just not performed for me. At $24 per tube, that's very disappointing.

Before I leave you with a totally negative review, I feel that I must tell you - my daughter, Lulu, uses this concealer (in the shade Light) and swears by it. It's her favorite concealer and she just bought a second tube. We do not share any similarities in our skin other than sensitivity, so that may be why it works for her and not for me. She has the type of skin that tends to look poreless. She fights occasional dry patches but also has to blot oil. She doesn't get breakouts so much as she gets clogged pores, which may be because you can't really see her pores.

So just because this concealer didn't work for me, doesn't necessarily mean it won't work for you. But I do recommend going to Ulta and asking for a sample to try before you shell out $24 for a full-size tube. IT Cosmetics does have a no-questions-asked 30 day return policy, so you can buy from them and return your purchase within 30 days, but keep in mind that shipping is non-refundable.

Have you tried Bye Bye Under Eye® Concealer? Did you like it?


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