Product Review: Truth in Aging Hair Vitality Shampoo & Conditioner

I recently tried new shampoo and conditioner samples sent to me by Marta at Truth in Aging. The product line is called Hair Vitality, and the shampoo and conditioner are all natural. They use copper peptides and Vitamin B5 to stimulate hair growth and reduce the amount of shedding. It is targeted at women around the age of menopause and those who are post-partum, because during these times, hormonal changes often affect hair. Of course, it can be used by anyone, especially women who have thinning hair.


The shampoo is non-foaming and sulfate-free, and that can be difficult to adjust to if you've never used products like that. When I first opened the shampoo and put some into my hand, I thought I had mistakenly opened the conditioner. It had an odd consistency and color - a little "lumpy" (it reminded me of a protein pack conditioner that I used to use), and "slippery". There was just a slight chemical smell - no added fragrance at all.


As you can see by my picture in the sidebar, I have long hair. It's very thick, and falls to about 4-5 inches past my shoulders. I was really unsure about how much product to use (there were no instructions). Because it didn't foam or give me any other indication of where I had applied it, I probably used more than was needed. I had a love-hate reaction to how it made my hair feel. I hated that I was unsure of the cleanness my hair, and it felt like I had put conditioner on it rather than shampoo. But I loved that my hair was tangle-free after shampooing and that I didn't end up with a handful of hair that had fallen (or been pulled) out. It was very easy to rinse out all of the shampoo.

The conditioner looked pretty much like most other conditioners. It only had a slight chemical scent - no added fragrance. I left it on for a few minutes, then rinsed it out. It rinsed out easily. I didn't notice much of a change in my hair after the conditioner. The shampoo had made it so soft and tangle-free, that I'm not sure the conditioner was actually needed.


My hair is naturally wavy, so blow-drying can often result in slightly coarse, pouf-y hair. With these products, I felt my hair was smoother after blow-drying - but it also felt like it had a residue on it. It was a weird, almost gummy feeling.

I also use a flat iron on my hair. Because my hair is naturally wavy, I sometimes have to go over the sections more than once to completely smooth and straighten them. It seemed like my hair was a bit easier to straighten after these products, and I was surprised at how easily the flat iron moved over my hair.

But how did my hair look? Because I have long hair that is "normal", not oily, I usually only wash it a couple of times a week. With these products, my hair looked oily after a couple of days - and it became difficult to style. It looked very flat and limp - which is not typical for my hair at all.

Price? Are you sitting down? An 8 oz. bottle of the shampoo is $35, and an 8 oz. bottle of the conditioner is $44. In my opinion, that's pretty expensive for hair products. I usually use Aveda products, which I think are a little pricey - but I can get a 33.8 oz. bottle of Blue Malva shampoo for $31.50. Four times as much shampoo for less! Aveda also has a new line for thinning hair (just to compare like to like), called Invati - a 6.7 oz. shampoo or conditioner is $27 - significantly less than the Hair Vitality.

Bottom line? These products didn't work well for me. Perhaps someone with dry hair or significant hair loss would find that it works for them, but it just didn't work well for my "normal" hair. The cost is also way more than I would ever spend on hair products. But again, if it worked well for you, you might be willing to spend that much. I received a $5 gift card and 30% off  code to be used toward a shampoo/conditioner purchase, but even with the discounts, the price of the 8 oz. bottle of shampoo was $19.50. I felt that was still too expensive, so I opted not to purchase or use my gift card/discount.

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